豆丁微信公众号
君，已阅读到文档的结尾了呢~~
雅思写作范文之广告的利弊
扫扫二维码，随身浏览文档
手机或平板扫扫即可继续访问
雅思写作范文之广告的利弊
举报该文档为侵权文档。
举报该文档含有违规或不良信息。
反馈该文档无法正常浏览。
举报该文档为重复文档。
推荐理由：
将文档分享至：
分享完整地址
文档地址：
粘贴到BBS或博客
flash地址：
支持嵌入FLASH地址的网站使用
html代码：
&embed src='http://www.docin.com/DocinViewer--144.swf' width='100%' height='600' type=application/x-shockwave-flash ALLOWFULLSCREEN='true' ALLOWSCRIPTACCESS='always'&&/embed&
450px*300px480px*400px650px*490px
支持嵌入HTML代码的网站使用
您的内容已经提交成功
您所提交的内容需要审核后才能发布，请您等待！
3秒自动关闭窗口(英语资料分享)
(157****8657)
(waywaygirl)
第三方登录：欢迎你， 　 　
雅思写作范文：广告的作用
15:38:21 来源：网络
单科备考：
资料下载：
　　特为大家收集整理了：广告的作用。正确使用范文，可以帮助我们有效提高自己的写作水平~更多的最新消息，最新、最专业的雅思备考资料，新东方在线雅思网将第一时间为大家发布。　　烤鸭们，你还在为找不到往年的写作大范文而发愁吗?传送门在这里!希望以下内容对备考的同学们有所帮助。　　&&&更多请点击：　　If the product is of good quality and meets people’s needs, people will buy
it. Therefore, advertising is unnecessary and is no more than a type of
entertainment. To what extent do you agree or disagree?　　如果产品质量好，满足人们的需求，人们就会去买。因此，广告是没必要的，仅仅是一种娱乐。你在多大程度上同意或者不同意?　　思路解析：　　1. 娱乐功能：在指导人们购物上，广告的作用正在衰退。举例，人们更喜欢通过互联网的帖子和测评信息来选择商品。　　2.
销售功能：广告帮助人们有效地了解和对比产品。举例，通过广告中对于相关产品的参数，功能，和总体性能的描述，客户能了解到该产品的特点和价值，并对于产品的好坏做出判断。　　3. 刺激销售：广告能勾起观众的购买欲。举例，一个精美的广告往往能让用户重复购买他们不需要的东西，如奢侈品广告。　　参考范文：　　What is the root function of an advertisement in media? Some people believe
it is just for entertaining viewers and it has nothing to do with products
selling. Personally, I hold an opposed view that advertising is still the main
way of stimulating the consumption of common goods, and my reasons will be
explored as below.　　Admittedly, Advertisements today have less influence on the public to
purchase commodities, because now there are diverse information accesses to
understand a product. For example, on an age of Internet, people with desires of
purchasing goods, especially the youngsters, prefer reading the professional
articles of forums or assessment websites collecting comments and feedbacks from
consumers, or listening to the advices from the face-to-face communication with
friends and peers. In their eyes, the description of a certain product on an
advertisement is unpractical, unobjective and unconvincing. Therefore,
advertisements—such as posters in billboards and Videos in TV screens—are viewed
as the amusement by which the audience’s stress and worries in minds can be
relieved.　　However, I strongly believe this assertion underestimate advertisement
functions in day-to-day life. Firstly, by what way can a customer be sure of
whether a product is really good or needed? The answer is definitely the
advertisement. For example, today cell phones of different bands have a high
similarity in their appearances and shapes, and it is a big challenge for
customers to pick put the right one. So there is a necessity for adverting,
which can clearly presents the inner components, parameters and unique features
of a cell phone. By reading the detailed information, customers can easily
distinguish one product from others, and make a proper judgment of which one is
the best or most satisfying for them.　　The second reason against this assertion is that advertisements can
encourage viewers to buy items they do not need. For example, typical slogans on
advertisements like &special discount&, &limited time offer& and &buy one get
one free&, are overwhelming temptations. They manipulate brains of customers,
driving them to purchase these bargains, with no concern of whether the products
are really essential or not.　　All in all, this assertion is basically problematic. Although the influence
of advertisements is declining, they are still irreplaceable, in terms of their
great contributions on instructing people to compare and select high-quality
products, as well as sparking the desire of customers to do more shopping.　　(409 words)
本文关键字：
为你特别匹配的雅思超值课程，快速提分先人一步！
雅思网络课堂
【雅思无忧】
【雅思无忧】
雅思致赢一对一
[ 新东方名师直播 ]雅思开学季公益课...
【新东方名师直播】雅思IELTS公益课（第...
【知心雅思】旗舰VIP直达7分班
【知心雅思】旗舰VIP直达7分班（基础强...
【知心雅思】旗舰VIP直达6.5分班
【知心雅思】旗舰VIP直达6.5分班（ 基...
【知心雅思】全科提高冲7分班
【知心雅思】旗舰VIP直达6分班（ 基础...
雅思网络课堂
实用 o 工具
雅思课程排行榜
交流 o 下载
雅思公开课雅思写作范文：广告能真实地反映需求吗-智课教育出国考试_百度文库
两大类热门资源免费畅读
续费一年阅读会员，立省24元！
雅思写作范文：广告能真实地反映需求吗-智课教育出国考试
总评分0.0|
阅读已结束，下载本文需要
想免费下载更多文档？
定制HR最喜欢的简历
下载文档到电脑，同时保存到云知识，更方便管理
还剩1页未读，继续阅读
定制HR最喜欢的简历
你可能喜欢日雅思写作大作文范文（又见广告类话题）_上海新航道
日雅思写作大作文范文（又见广告类话题）
摘要：日雅思写作大作文范文（又见广告类话题）。Some people think advertising may have positive economic effects. Others think it has negative social effects because advertising makes individuals not satisfied with what they are and what they have. Discuss both views and gi
　　日雅思大作文题目
　　Some people think advertising may have positive economic effects. Others think it has negative social effects because advertising makes individuals not satisfied with what they are and what they have. Discuss both views and give your own opinion.
　　日雅思大作文解析
　　本次考试是关于对广告的看法。对广告，我们平时讨论都很多，一般是爱恨交加的情绪，因此烤鸭不会没有思路。纵观雅思近年考试，广告类话题出现频率很高，而且也经常出现，大家备考应该多关注这个话题。
　　以下是唐老师收集的近 5 年雅思广告类作文的命题方向。
　　食品广告是否应该和香烟广告一样被禁止?
　　Researchers show that overeating is as harmful as smoking. Therefore, advertising for food products should be banned, in the same way as the cigarette advertising is banned in many countries. To what extent do you agree or disagree?
　　广告是否影响到人们的思维方式，产生负面作用?
　　Today advertising can be seen everywhere in daily life. It has influenced what people think and has negative effects. Give your opinion on this topic.
　　用户会受广告影响吗?如何保护用户不受广告影响?
　　Nowadays consumers are faced with the advertisements from competitive companies. To what extent do you agree that consumers are influenced by advertisements? What measures should be taken to protect them?
　　广告旨在增加产品销售数量，而不是推广其质量。你觉得这个说法有道理吗?
　　To what extent do you agree or disagree with the following statement? Advertising usually encourages consumers to buy a product or service in quantity rather than promoting its quality.
　　广告让我们变得相同，从而失去个性，你同意吗?
　　Advertising discourages us from being different individuals by making us all want to be and to look the same. Do you agree or disagree?
　　广告到处都是，极大影响了我们的生活。那么，广告的积极作用多，还是消极作用多?
　　We are surrounded by all kinds of advertising, which significantly influence our lives. Do the positive effects of advertising outweigh its negative effects?
　　7、; ;
　　针对孩子的广告应该禁止吗?
　　Nowadays, there is a large amount of advertising aimed at children. Some people think they have negative effects on children and should be banned. To what extent do you agree or disagree?
　　广告话题，唐老师总结以下观点，供烤鸭参考。
　　● 广告可传递信息(informative)
　　● 广告鼓励人们消费，有利于社会经济发 展
　　● 设计美观，可以给我们的生活增添亮色，具有美学效果(aesthetic)
　　● 广告往往夸大其辞(exaggerating)，误导性强(misleading)，从而让消费者上当受骗。
　　● 广告往往通过各种方式制造消费欲望，让消费者花钱购买很多不必要的商品(buy things they do not really need)，从而引发一系列社会问题(social problems)。
　　● 广告往往显示社会差异，容易让人失去心理平衡。
　　具体到本次考试，其特点是对广告的影响加以具体限定：即广告有利于经济发展，同时广告会引起人们对自己的现状不满足。要求讨论双方观点，然后给出自己的观点。首先，广告鼓励人们消费，刺激人们的消费欲望，的确有利于社会的经济发展。其次，广告常常宣传一些高档消费产品，让很多人产生渴望，从而对自己的生活现状不满足，产生不幸福的感觉，同时，为了获得广告宣传的产品，有些人甚至会铤而走险，走上犯罪的道路。结论是：广告的确是有必要的，但要限制误导性的广告，同时用户也应该积极调整心态，尽量避免受到广告负面影响。
　　雅思写作7分范文
　　Nowadays we cannot go anywhere without seeing advertisements of one kind or another. The penetration of advertising into our life has gone so far that sometimes we even feel amazed by its ubiquity. Advertising is, of course, very useful, informing us about what to buy, where to buy and how to buy, but it also has negative effects on individuals.
　　With attractive designs and images, advertising, on top of being informative, tries to persuade people to spend money on the commodities or services it promotes. This is important to the economic development of a country. As a matter of fact, we can even find a close association between the strength of a country&s economy and the visibility of its advertising. The more advertisements are seen in a country, the more developed its economy is. The reason is simply that advertising encourages people to consume, even more than is necessary for them, and consumption, as our economics textbook would tell us, is key to the economic development.
　　However, advertising may also bring about negative impacts on individuals as well as the society. For one thing, advertising may make us less content with what we have and what we are now and leave us craving hopelessly for those unattainable commodities. I still remember a few days ago when walking in front of a supermarket, I saw how a little girl, with her eyes glued on an advertising board, pestered her mother for the expensive toy on it that her mother apparently could not afford. Advertising, then, while providing us with useful commodities information, also creates the unwanted desire at our heart and makes us unhappy. For another thing, lured by the promises of advertising, some people may choose to commit crimes, which then causes a lot of social problems. A student, for instance, may rob his classmate of an iphone 8, for he was told by advertising that claims iphone 8 is superior to its previous versions. Likewise, an official may take bribery to buy an expensive house by the lake because the advertising says the luxury of living there is superb.
　　In my view, advertising is necessary in our economic life and therefore, it should not be banned. Yet those misleading advertisements ought to be well kept in check, and individuals should try their best to stay as far as possible away from the negative effects of advertising.
　　(399 words)
　　新航道唐老师修改版：
　　1）Nowadays we cannot go anywhere without seeing advertisements of one kind or another. The penetration of advertising into our life has gone so far that sometimes we even feel amazed by its ubiquity. Advertising is, of course, very useful,informing us about what to buy, where to buy and how to buy, but it also has negative effects on individuals.
　　今天，我们走到任何地方都能看到各种各样的广告。广告深入到我们生活，已经如此之深，有时候我们甚至惊叹其无所不在了。广告当然很有用，它告诉我们买什么，去什么地方买，怎么买，但是广告对个人也有负面影响。
　　(1) 本段以描写广告的普遍性来引入话题。
　　(2) Advertisements of one kind or another这样那样的广告(各种各样的广告)
　　(3) Penetration 深入 (n.)
　　(4) Ubiquity 无所不在(n.) ubiquitous 无所不在的(adj.)
　　(5) Inform 告诉
　　2）With attractive designs and images, advertising, on top of being informative, tries to persuade people to spend money on the commodities or services it promotes. This is important to the economic development of a country. As a matter of fact, we can even find a close association between the strength of a country&s economy and the visibility of its advertising. The more advertisements are seen in a country, the more developed its economy is. The reason is simply that advertising encourages people to consume, even more than is necessary for them, and consumption, as our economics textbook would tell us, is key to the economic development.
　　除了提供信息，广告还用吸引人的设计和图像试图劝说人们花钱购买其推销的商品或服务。这对一个国家的经济发展很重要。事实上，我们甚至能发现一个国家经济实力与广告的可见度之间有紧密联系。一个国家能看见的广告越多，其经济就越发达。理由很简单，广告鼓励人们消费(甚至超过其需要的程度)，而正如经济学课本讲的那样，消费是经济发展的关键所在。
　　(1)本段讨论广告对经济发展的作用：先从两者的联系谈起，然后从理论上论证。当然，唐老师的理论也是非常浅显的，而且不会去深入，比如为什么消费就有利于经济发展?这个问题唐老师说不清楚，也不需要说清楚。
　　(2)Informative 有信息量的
　　(3)Persuade 劝说
　　(4)Association 联系;联想
　　(5)Visibility 可见度;能见度
　　(6)Consume 消费
　　3）However, advertising may also bring about negative impacts on individuals as well as the society. For one thing, advertising may make us less content with what we have and what we are now and leave us craving hopelessly for those unattainablecommodities. I still remember a few days ago when walking in front of a supermarket, I saw how a little girl, with her eyes glued to an advertising board,pestered her mother for the expensive toy on it that her mother apparently could not afford. Advertising, then, while providing us with useful commodities information, also creates the unwanted desire at our heart and makes us unhappy. For another thing,lured by the promises of advertising, some people may choose to commit crimes, which then causes a lot of social problems. A student, for instance, may rob his classmate of an iphone 8, for he was told by advertising that iphone 8 is superior toits previous versions. Likewise, an official may take bribery to buy an expensive house by the lake because the advertising says the luxury of living there is superb.
　　然而，广告也能给个人和社会带来负面影响。第一，广告可能让我们对已经拥有的和现在的地位不满，让我们十分渴望那些得不到的东西。我仍记得几天前，我路过一家超市时，看见一个小女孩眼巴巴地盯着一个广告牌，缠着她母亲买上面宣传的一个昂贵的玩具，但很显然，她目前买不起这个玩具。因此，广告在给我们提供有用的商品信息时，也在我们内心制造了不合适的欲望，让我们不幸福。其二，受广告言辞的诱惑，有些人甚至选择犯罪，而这又引起很多社会问题。比如，一个学生可能会抢他同学的iphone8，因为广告告诉他，iphone8优于之前的版本。同样，一个官员可能接受贿赂去买一座昂贵的湖边房子，因为广告说，住在那里会尽享豪华。
　　(1)本段讲广告对个人和社会产生的坏影响：广告可能造成我们不满现状，导致不幸福;广告可能导致犯罪等社会问题。唐老师都通过恰当的举例来论证。
　　(2)Impact 影响
　　(3)Be content with... 满足于
　　(4)Crave for... 渴望
　　(5)Unattainable 不可获得的;不能实现的
　　(6)Glue one&s eyes to... 紧盯着......
　　(7)Pester for... 缠着要......
　　(8)Lure 诱惑......
　　(9)Be superior to... 比......好
　　(10)Superb 绝妙的
　　4）In my view, advertising is necessary in our economic life and therefore, it should not be banned. Yet those misleading advertisements ought to be well kept in check, and individuals should try their best to stay as far as possible away from the negative effects of advertising.
　　我认为，广告在我们的经济生活中很有必要，因此不应该被禁止。但是，那些误导性的广告应该得到有效控制，而个人则应该努力远离广告的负面影响。
　　(1)本段为结论段，提出自己的观点。
　　(2)Misleading 误导性的
　　(3)Keep...in check 控制......
　　 ，一个盛产高分的摇篮，想和他们一起并肩成为学霸，赶紧加入我们吧!
请加sunny老师（微信号：shnc2014）
百人留学备考群，名师答疑，助教监督，分享最新资讯，领取独家资料。扫码免费加入
免费资料领取
热门搜索：
1、如转载本网原创文章，请表明出处;
2、本网转载媒体稿件旨在传播更多有益信息，并不代表同意该观点，本网不承担稿件侵权行为的连带责任；
3、如本网转载稿、资料分享涉及版权等问题，请作者见稿后速与新航道联系（电话：021-），我们会第一时间删除。
备考工具箱
免费在线模考
专题活动惠
制作：每每
新航道雅思培训
雅思单项培训
雅思评分标准
剑桥雅思下载
旗舰校区：上海市徐汇区裕德路126号电话： 集团客服热线：400-020-3000 传真:+021-版权所有：（北京）管理咨询有限公司 京IPC备}