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BUSINESS RESEARCH METHODS FOURTH （商业研究方法第四）.pdf 14页
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BUSINESS RESEARCH METHODS FOURTH （商业研究方法第四）
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FOURTH EDITION
Abbreviations
About the authors
About the students and Supervisors
Guided tour of textbook features
Guided tour of the Online Resource Centre
About the book
Acknowledgements
The nature and process of business research
Introduction
What is meant by 'business research'?
Why do business research?
Business research methods in context
Relevance to practice
The process of business research
Literature review
Concepts and theories
Research questions
Data collection
Data analysis
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