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雅思公开课日雅思大作文写作广告类
日雅思大作文写作广告类
来源：应届毕业生培训网分类：出国考试时间：编辑：莲喜 已有人查看
　　【广告类】
　　People are surrounded by advertising and thereis an increasing effect on our lives. Do you thinkpositive effects outweigh the negative effects? 人们身边充斥着广告，你是否认为广告利大于弊?
　　日雅思写作一类重点预测10题(几乎原题压中) 【广告类】
　　Nowadays, customers are facing increasing advertisements with the competition of different companies. To what extent do you think customers are influenced by advertisements? What measures can be taken to protect the customers? 现在广告愈来愈多，广告在多大的程度上影响了消费者，如何保护消费者?
　　【解析】广告在多大程度上影响消费者即是谈及广告对于消费者的利弊影响。 【思路拓展】 【广告的弊端】
　　1. 明星代言的广告诱发了消费者，尤其是年轻消费群体的购物冲动，增加了他们的消费负担。
　　2. 虚假的、非法的广告，尤其是药品及化妆品广告，对于消费造成不良影响，威胁到消费者的健康甚至是生命。 【广告的利好】
　　1. 对于大多数人而言，广告是获得商品信息重要的渠道之一，购物广告给家庭主妇带来了生活的便利，因此，消费者可以通过对比不同广告，选择物美价廉的商品。
　　2. 公益广告扮演了教育者的角色，例如野生动物保护的广告就引起人们对于濒临灭绝的野生动物的关注。
　　3. 有些广告含有幽默元素，看到这些广告，人们就会感到轻松快乐，例如姚明为苹果电脑代言的广告。
　　日雅思写作解析及语料库(版) 【范文赏析】
　　【首段】背景介绍+争议焦点+作家立场
　　Although we may pride ourselves on our good tastes，we are on longer free to choose the things we want because advertisements have been exerting a subtle influence on us. Perhaps nothing has received more praise and abuse than advisements, As I see it, the merits of ads far outweigh its possible demerits.
　　【解析】The merits of ads far outweigh its possible demerits. 广告的利大于弊。 【二段】广告的利好的展开
　　Seen from the positive aspects, ads can bring us a number of benefits. First，ads have immense value in terms of providing consumers with a pool of useful information. More precisely, with ads, it is easy to get a great deal of up-to-the-minute information and to compare the qualities of different products supplied in the market and to buy our desirable goods at reasonable prices. Further, numerous public-service ads could enact the role of educator. To illustrate, the ads about wildlife protection arouse the public attention to those endangered species in natural reserves. Last, those ads containing artistic or humorous elements could add spice to our daily life, the i-phone ads could serve as a convincing example.
　　【解析】Those ads containing artistic or humorous elements could add spice to our daily life 那些含有艺术元素或者幽默元素的广告增加了我们生活的乐趣。
　　初高中海量作文大全 小升初 满分 高考满分 高考零分
　　【三段】广告的弊端的展开
　　Nonetheless，under no circumstances can we overlook the potential downsides triggered by ads. First, unlawful or fake ads are besieged with unrealistic slogans， flowery phrases or empty promises. A case in point is that some make-up or medicine ads represented by greedy stars not only make consumers suffer economically，but also threaten their health. Further, products represented by some popular actors or singers exert a negative influence on the young. Immature consumers tend to buy the goods praised by their favorite stars although they might not really need the goods. Hence, ads impose much pressure upon consumers economically.
　　【解析】Nonetheless，under no circumstances can we overlook the potential downsides triggered by ads. 然而，任何情况下我们都不能忽视由广告引起的弊端。 【尾段】亮明观点 In closing，ads is a double-edged sword，which can be used equally for good or evil，what is of the utmost importance is to draw on its merits and discard its demerits so as to give it a full play.
　　【解析】What is of the utmost importance is to draw on its merits and discard its demerits so as to give it a full play. 对于广告，尤其重要是扬长避短。 【全文点评】
　　本篇严格按照评分标准写作，主题明确、逻辑清晰、文化华丽、论证饱满，可为考生赏析学习之佳作，建议童鞋背诵文中精彩词汇句法，写作传媒类话题融会贯通。
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你可能喜欢雅思大作文批改实录之6：广告让人们失去个性？ - 跟谁学雅思
题目 
Advertising 
discourages people from being different individuals by making them look the 
same. Do you agree or disagree? 
With 
the economic slowdown within several years, numerous companies are seeking for 
effective ways to improve their sales. Under such background, it is not 
surprising that various sorts of advertisements are flooding our lives in 
virtually every minutes, from foods to clothes and shoes, from mobile phones to 
computers and cars. Some experts believe that commercials, to a great extent, 
discourages people from pursuing their individuality because they make consumers 
blindly purchase same products such as the latest electronic gadgets and 
clothes. I am, however, cannot agree with this point of view. 
Admittedly, 
many companies promote sales by many efficient ways such as celebrities behave 
as the spokesperson of products, or massive promotion. This do promote some 
imitations, and some customer’s purchasing behavior of some specific 
brand and products, and maybe lead to monopoly. 
this doesn’t means that commercials have such power to influence buyers
expecting to follow the same lifestyle with dresses or electric products sold by
same transnationalcorporations. After all, most people choose their favorite
products mainly out of personal preferences and affordability. Some luxurious
perfumes and handbags, for instance, can only attract the wealthy living in
upper class with strong financial capabilities rather than consumers with
average incomes, who would not buy products with fashionable shapes but with
numerous practical functions and reasonable prices, no matter how heavily those
companies are willing to spend on commercials. And different strokes is another
man's poison, even famous like Apple still have antagonists. Otherwise, Android
won’t exist.
conclusion, despite the fact that advertisements do promote sales among 
different groups of people, we shall not become scale and thought that everyone 
would become fan of Beats’ earphone or Chanel’s perfume. Conversely, the more 
likely prospect is that competitions will become increasingly severe as 
consumers would have more choices while facing a range of goods. 
唐老雅评改 
本题的要点是：广告让大家变成一样，从而失去了个性，你是否认同这个观点？其实，我们大家都很讨厌广告，但很少有人从广告是否让大家趋同这个角度来看广告，所以，这个题目很有意思。那么，如何破解此题呢？老雅认为，比较正常的想法应该是：广告虽然在某种程度上让我们趋同，但由于多种原因，我们仍能够保持自己的个性。广告是多种多样的，用户的兴趣和购买力也是多种多样的，因此，很难有广告会影响所有人，让大家变成相同的人。
本文思维流畅，有很多具体例证，文章有说服力。能比较正确的使用句型和词汇来表达自己的思想，但个别地方表达比较粗糙，甚至令人费解，从而影响了得分。稍加修订，即可提升得分。
第1段：With 
the economic slowdown within several years, numerous companies are seeking for 
effective ways to improve their sales. Under such background, it is not 
surprising that various sorts of advertisements are flooding our lives in 
virtually every minutes, from foods to clothes and shoes, from mobile phones to 
computers and cars. Some experts believe that commercials, to a great extent, 
discourages people from pursuing their individuality because they make consumers 
blindly purchase same products such as the latest electronic gadgets and 
clothes. I am, however, cannot agree with this point of view.
[修改] Various sorts of advertisements are flooding 
our lives in virtually every minute nowadays, from foods to clothes and shoes, 
from cars to mobile phones and computers. Some experts believe that commercials, 
to a great extent, discourage people from pursuing their individuality because 
they make consumers blindly purchase the same products such as the latest 
electronic gadgets and clothes. I am, however, not in agreement with this point 
of view.
[评析] 本段是开头段，先交待背景，接着重述题目观点，最后提出自己观点，符合“一边倒”论证方式的结构。但是，在交待背景时，为了引出广告多这一现象，作者也是拼了，居然搬出整个经济不振的大背景。其实，此举纯属多余，完全没有必要，可以直接点出现在广告很多的事实（这个事实人人都知道，不需要再提供背景）。本段值得借鉴的一个地方是，作者用from...to...和such 
as 两个短语引出了很多具体的产品，利用这个机会狠狠地展示了自己对商品名称的掌握（food, clothes, shoes, mobile phones, 
computers, electronic 
gadgets...)，这样就使作文具有了一定的个性化特征。作文崇尚个性内容，忌讳千篇一律讲大道理，那样写出来的作文了无生趣，即使没什么语法错误，也很难得到理想的高分。
第2段：Admittedly, 
many companies promote sales by many efficient ways such as celebrities behave 
as the spokesperson of products, or massive promotion. This do promote some 
imitations, and some customer’s purchasing behavior of some specific 
brand and products, and maybe lead to monopoly.
[修改] Admittedly, many companies promote 
sales by many efficient ways, like having celebrities act as the spokespersons 
of their products or spending huge amount of money advertising their products on 
TV. These promotion efforts do encourage some fans to imitate their stars and 
purchase the same brands and products they speak for, and thus lead to 
monopoly.
[评析] 本段先扬后抑，论述广告的确可能导致用户的模仿，从而使用户趋同。内容方面值得借鉴，但语言表达出现了不少失误。首先是such 
as...后面跟上了一个完整句，这不符合英语语法规范，因为such 
as后面应该跟名词或动词的名词形式。其次，本段第二句很难读懂，属于表达中的大错误。按照作者的逻辑，这里想表达的内容应该是：（这些方法）的确促进了一些粉丝的模仿行为，并促进了一些用户只购买某些特定品牌和产品的消费行为，因此有可能导致垄断。为了表达这个意思，正常的英语应该是：These 
ways do encourage some fans to imitate their stars and purchase the same brands 
and products they speak for, and thus lead to monopoly. 
如果再改进一下，我们可以把ways换成efforts，以避免重复。
第3段：However, 
this doesn’t mean that commercials have such power to influence buyers expecting 
to follow the same lifestyle with dresses or electric products sold by same 
transnational corporations. After all, most people choose their favorite 
products mainly out of personal preferences and affordability. Some luxurious 
perfumes and handbags, for instance, can only attract the wealthy living in 
upper class with strong financial capabilities rather than consumers with 
average incomes, who would not buy products with fashionable shapes but with 
numerous practical functions and reasonable prices, no matter how heavily those 
companies are willing to spend on commercials. And one man’s medicine is another 
man's poison, even famous like Apple still have antagonists. Otherwise, Android 
won’t exist.
[修改] However, it doesn’t mean that 
commercials can be so powerful as to persuade all people into following the 
lifestyle and buying the clothes or electric products promoted by the same 
company. After all, most people choose their favorite products mainly out of 
their personal preferences and affordability. Luxurious perfumes and handbags, 
for instance, can attract the wealthy people from upper class with strong 
financial capabilities rather than consumers with average incomes, who would be 
more attentive to the products’ functions and prices instead of their 
fashionable shapes and forms, no matter how heavily the companies are willing to 
spend on promotion. Furthermore, just as one man’s medicine is another man’s 
poison, even such a famous brand like Apple must have its rivals. Otherwise, 
Android would not exist.
[评析] 本段论述没有哪个产品能独霸市场，因为用户的消费能力和爱好不一样。内容很精彩，有细节，有举例，有一定的个性化，但划线部分的语言表达存在相当程度的混乱。请对照修改文仔细揣摩。
第4段：In 
conclusion, despite the fact that advertisements do promote sales among 
different groups of people, we shall not become scale and thought that everyone 
would become fan of Beats’ earphone or Chanel’s perfume. Conversely, the more 
likely prospect is that competitions will become increasingly severe as 
consumers would have more choices while facing a range of goods.
[修改] 
In conclusion, despite the fact that advertisements do promote sales among 
different groups of people, there is no need to worry that everyone would become 
fan of Beats’ earphone or Chanel’s perfume. Conversely, it is more likely that 
competitions will become increasingly tense so that consumers will have more 
choices while facing a range of goods.
[评析] 本段是结论。这里值得学习的是作者再次用举例的方法，写出了比较具体的内容（Beats' 
Chanel’s 
perfume）。但原文划线部分中的scale应为scared的误写，随即的thought更是莫名其妙。有时候老雅非常不解，为什么有些看起来水平相当不错的同学会在写作中的某个时刻犯下令人匪夷所思的错误，比如这里的scale和thought？
修改后全文 
sorts of advertisements are flooding our lives in virtually every minute
nowadays, from foods to clothes and shoes, from cars to mobile phones and
computers. Some experts believe that commercials, to a great extent, discourage
people from pursuing their individuality because they make consumers blindly
purchase the same products such as the latest electronic gadgets and clothes. I
am, however, not in agreement with this point of view.
Admittedly,
many companies promote sales by many efficient ways, like having celebrities act
as the spokespersons of their products or spending huge amount of money
advertising their products on TV. These promotion efforts do encourage some fans
to imitate their stars and purchase the same brands and products they speak for,
and thus lead to monopoly.
it doesn’t mean that commercials can be so powerful as to persuade all people
into following the lifestyle and buying the clothes or electric products
promoted by the same company. After all, most people choose their favorite
products mainly out of their personal preferences and affordability. Luxurious
perfumes and handbags, for instance, can attract the wealthy people from upper
class with strong financial capabilities rather than consumers with average
incomes, who would be more attentive to the products’ functions and prices
instead of their fashionable shapes and forms, no matter how heavily the
companies are willing to spend on promotion. Furthermore, just as one man’s
medicine is another man’s poison, even such a famous brand like Apple must have
its rivals. Otherwise, Android would not exist.
conclusion, despite the fact that advertisements do promote sales among
different groups of people, there is no need to worry that everyone would become
fan of Beats’ earphone or Chanel’s perfume. Conversely, it is more likely that
competitions will become increasingly tense so that consumers will have more
choices while facing a range of goods.
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