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(Carl E. Conner) | the Digital Archaeological RecordSpreading the word: Investigating antecedents of consumers’ positive word-of-mouth intentions and behaviors in a retailing context | SpringerLink
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Spreading the word: Investigating antecedents of consumers’ positive word-of-mouth intentions and behaviors in a retailing contextTom J. BrownThomas E. BarryPeter A. DacinRichard F. GunstArticleEmpirical studies investigating the antecedents of positive word of mouth (WOM) typically focus on the direct effects of consumers’ satisfaction and dissatisfaction with previous purchasing experiences. The authors develop and test a more comprehensive model of the antecedents of positive. WOM (both intentions and behaviors), including consumer identification and commitment. Specifically, they hypothesize and test commitment as a mediator and moderator of satisfaction on positive WOM and commitment as a mediator of identification on WOM. Using data obtained from customers of a retailer offering both products and services, they find support for all hypothesized relationships with WOM intentions and/or WOM behaviors as the dependent variable. The authors conclude with a discussion of their findings and implications for both marketing theory and practice.word of mouth identification consumer commitment This is a preview of subscription content,
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Gunst21.Oklahoma State UniversityUSA2.Southern Methodist UniversityDallasUSA3.Queen’s UniversityKingstonCanadaProject MUSE - The Good Old Boys by Elmer Kelton, and: Time & Place by Bryan Woolley (review)
The Good Old Boys by Elmer Kelton, and: Time & Place by Bryan Woolley (review)
p. pp. 140-141
an abstract, here is a brief excerpt of the content:
140 Western American Literature book does present one irritating problem for
it is struc- tured rather randomly by topic area and dates are frequently absent. Thus, dating the particular episodes will prove a bit of a headache. RICHARD MOSELEY West Texas State University The Good Old Boys. By Elmer Kelton. (Fort Worth: Texas Christian Uni- versity Press,
pages, $16.95.) Time & Place. By Bryan Woolley. (Fort Worth: Texas Christian University Press,
pages, $16.95.) In an auspicious debut, the TCU Press has re-issued two fine Texas novels in its Texas Tradition Series, Elmer Kelton’s The Good Old Boys (Doubleday, 1978) being Number One and Bryan Woolley’s Time & Place (E. P. Dutton, 1977) Number Two in the series. Kelton and Woolley rank among the best contemporary writers of fiction in Texas, and these books well represent Kelton’snarrative power and sense of character and Woolley’s sensitivity to the human condition and sense of place. Each novel has a comic as well as a deeply serious side, and each masterfully delineates a lost time in our western past. Both books are sheer pleasure to read. With his 1971 publication of The Time It Never Rained, Elmer Kelton emerged from his role as writer of a string of undistinguished Westerns to that of a writer committed to serious craftsmanship and concern with character and theme. The Good Old Boys is not so celebrated, but is as fine a work. Comic in mode, it is serious in intent: a lament for the passing of a freer way of life. Set in West Texas in 1906, the book’s protagonist is Hewey Calloway, a roving cowboy, who holds still long enough to help his homesteader brother hold on to his place, but just can’t settle down himself to marriage and a fenced life. He goes off, finally, with his compadre Snort Yarnell to Mexico, a country, Snort exclaims, “Not spoiled like this country’s gettin’ to be, but big and wild and wide open.” As Kelton says, “Hewey Calloway tries to live a life that is already out of its time ... to remain a horseback man while the world relentlessly moves into a machine age.” In plot, character, tone and the details of a life that Elmer Kelton knows as precisely as anyone now writing, The Good Old Boys is a beautifully put together novel, truly a Texas classic. Set in Fort Appleby (Fort Davis), Texas from August of 1952 to July 1953, Time & Place is sui generis in its treatment of a time, a place and a situation—the dread polio plague of that time which shocks the secluded mountain town and affects individual lives by death and change. On one level, it is a sensitive initiation story of two high school boys, one of whom is afflicted with the crippling disease. On another, it is a generational story of the Anglos and Mexicans whose lives have intertwined since the founding of the town. Deeper still, Bryan Woolley’s theological training allows Job-like questions to Reviews 141 arise from the affliction the town and its people suffer but do not comprehend. Though the novel is melodramatic in structure, with a fated quality like Greek tragedy hanging over all the characters, Woolley is a master of the shifting empathic viewpoint that makes Time & Place not just one person’s, but every- one’sstory. Professor Tom Pilkington of Tarleton State University is editor of this new TCU series, whose aim is “to both publish and preserve significant Texas literature.” With these fine volumes, both illustrated and designed by the Whiteheads of Austin, the series is out of the gate at a gallop. MARSHALL TERRY Southern Methodist University The Best Western Stories of Wayne D. Overholser. Edited by Bill Pronzini and Martin H. Greenberg. (Carbondale and Edwardsville: Southern Illinois Uni- versity Press,
pages, $14.95.) The Best Western Stories of Steve Frazee. Edited by Bill Pronzini and Martin H. Greenberg. (Carbondale and Edwardsville: Southern Illinois University Press,
pages, $14.95.) These two volumes mark the beginning of a new series on western writers to be published by the Southern Illinois University Press which will...
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